AI Visibility · 16 terms
AI Visibility Glossary
Every term that affects whether AI systems can find, understand, and recommend your brand — crawlers, signals, concepts, and optimization.
Total terms
16
Categories
4
AI Crawlers
| GPTBot | OpenAI's web crawler that fetches content to train and update its models. |
| ClaudeBot | Anthropic's crawler used to collect content for training and grounding Claude models. |
| PerplexityBot | Perplexity AI's crawler that indexes content for real-time answer generation. |
| Google-Extended | Google's opt-out user-agent for AI product training, separate from regular search crawling. |
| CCBot | The Common Crawl bot that builds the publicly accessible web archive used to train many AI models. |
Technical Signals
| robots.txt | A plain-text file at the root of your domain that tells crawlers which paths they may or may not fetch. |
| XML Sitemap | A structured file listing the canonical URLs on your site so crawlers can discover them efficiently. |
| Canonical URL | A tag that tells crawlers which URL is the definitive version when duplicate or similar pages exist. |
| Structured Data (JSON-LD) | Machine-readable markup that gives AI systems explicit facts about your organization, products, and content. |
| llms.txt | A plain-text file at the root of your domain that helps AI agents navigate your most important pages. |
Visibility Concepts
| AI Visibility Score | A composite 0–100 score measuring how well a domain is set up to be found and recommended by AI systems. |
| Citation Footprint | The breadth and quality of external sources that mention or reference your brand across the web. |
| Entity Clarity | How unambiguously AI systems can identify who your brand is, what it does, and which topics it owns. |
| Answer-Ready Content | Pages structured to directly answer the questions buyers ask AI systems when evaluating options. |
| Common Crawl | An open archive of billions of web pages used as training data for many of the world's largest AI models. |
Optimization
| Answer Engine Optimization (AEO) | The practice of structuring content and technical signals so AI answer engines can find, understand, and cite your brand. |