AI Visibility · 9 checks
The AI Visibility Checklist
Every structural signal that determines whether AI systems can find, understand, and recommend your brand. Work through them in order.
Total checks
9
Required
3
Recommended
4
Categories
7
Crawl Access
Can AI crawlers request the pages that explain your brand, products, and expertise?
| AI crawler accessGPTBot, ClaudeBot, PerplexityBot, Google-Extended, and other AI crawlers need clear permission to fetch important pages. | Required |
| robots.txtA valid robots.txt file gives crawlers a predictable policy for what they may request. | Required |
Technical Readiness
Can crawlers resolve canonical pages, structured data, and indexable HTML without confusion?
| XML sitemapAn XML sitemap tells crawlers which canonical URLs exist and which pages matter. | Recommended |
| Canonical URLsCanonical tags tell crawlers which URL should collect authority when duplicate or similar pages exist. | Recommended |
| Structured dataJSON-LD structured data gives machines explicit facts about your organization, products, articles, FAQs, and breadcrumbs. | Recommended |
Entity Clarity
Can answer engines understand who you are, what you sell, and which topics you should be associated with?
| Brand entity signalsYour site should make the brand, product category, audience, location, and proof points unambiguous. | Required |
Answer-Ready Content
Do your pages answer the comparison, use-case, pricing, and recommendation questions buyers ask AI systems?
| Answer-ready pagesPages should directly answer the questions buyers ask when comparing options, use cases, pricing, integrations, and outcomes. | Recommended |
Citation Footprint
Do external sources confirm that your brand deserves to appear in generated recommendations?
| Citation footprintExternal mentions, reviews, partner pages, directories, and articles help confirm that your brand is real and relevant. | Advanced |
Agent Readiness
Can AI agents and crawlers find machine-readable guidance about your most important public pages?
| llms.txtAn llms.txt file gives language models and agents a concise guide to your most important public pages. | Advanced |
Monitoring
Can your team tell when visibility changes and which shipped work caused the movement?