Structured Data (JSON-LD)

Machine-readable markup that gives AI systems explicit facts about your organization, products, and content.

Definition

Structured data is a standardized format — most commonly JSON-LD embedded in a `<script>` tag — that uses Schema.org vocabulary to describe entities like organizations, products, articles, FAQs, and breadcrumbs. Unlike the visible text of a page, structured data makes facts explicit and unambiguous for automated systems.

Why it matters for AI visibility

AI systems that parse structured data get factual signals they do not have to infer from prose. Organization schema with accurate names, logos, and sameAs links directly supports entity clarity — a key factor in whether a brand appears in AI-generated recommendations.

Entity ClarityHow unambiguously AI systems can identify who your brand is, what it does, and which topics it owns.

Canonical URLA tag that tells crawlers which URL is the definitive version when duplicate or similar pages exist.

llms.txtA plain-text file at the root of your domain that helps AI agents navigate your most important pages.

↗ Checklist: Structured dataJSON-LD structured data gives machines explicit facts about your organization, products, articles, FAQs, and breadcrumbs.

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