Insights
Deep dives on AI visibility, AEO, GEO and LLM ranking.
Playbook: Rank on ChatGPT, Gemini, and Perplexity
1/10/2025A practical, step-by-step plan to appear and be preferred.
PlaybookGEOPerplexityGeminiRead moreAuthority Signals LLMs Care About
1/9/2025Links still matter—plus entity corroboration and citations.
AuthorityLinksSignalsRead moreTechnical Health: Signals Behind the Score
1/8/2025What contributes to an AI Technical Health score and why.
Technical healthPerformanceIndexingRead moreContent Design for Answer Engines (AEO Patterns)
1/7/2025Write in LLM-friendly blocks: questions, steps, definitions.
AEOContent designAI SEORead moreBrand Entities & Knowledge Graphs for AI
1/6/2025Teach LLMs your brand via entity signals and authority pages.
EntitiesKnowledge GraphBrand SEORead moreCanonical URLs: The Quiet Ranking Signal for AI
1/5/2025Consolidate duplicates so LLMs don’t learn from the wrong URL.
CanonicalDuplicatesIndexingRead moreStructured Data That LLMs Actually Use
1/4/2025Which JSON-LD types help AI extract brand, products, FAQs and pricing.
Schema.orgJSON-LDFAQRead moreCommon Crawl: Why Your Pages Don’t Show Up in LLMs
1/3/2025If your site isn’t in Common Crawl, many LLMs may never see it.
Common CrawlIndexingLLMsRead moreAI Crawler Access: 10-Step Checklist
1/2/2025Stop blocking GPTBot/ClaudeBot/PerplexityBot by accident. A fast technical checklist.
CrawlersRobots.txtGPTBotClaudeBotRead moreGEO vs AEO: Winning Visibility in AI Search
1/1/2025What Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) mean for ranking in LLMs.
GEOAEOAI SEOLLM rankingRead more