Checklist / Entity Clarity
Required·Entity Clarity
Brand entity signals
Your site should make the brand, product category, audience, location, and proof points unambiguous.
Why AI systems care
If AI systems cannot confidently identify what your brand is and who it serves, they are less likely to recommend it for specific buyer questions.
How to check it manually
- 01Review homepage, about, product, and documentation pages for consistent brand facts.
- 02Check Organization schema and sameAs references.
- 03Search for conflicting descriptions across public profiles and directories.
How to fix it
- 01Use consistent names, descriptions, and category language.
- 02Create clear about and product pages that answer basic entity questions.
- 03Align external profiles with your canonical brand facts.
Check your site
The free report checks the highest-impact crawler, technical, and discoverability signals and turns them into a prioritized fix list.