Use one operating checklist, then map it to each answer engine's crawler and data requirements.
- Allow supported crawlers in
robots.txt. - Ship clean canonicals and one XML sitemap index.
- Publish FAQ and Organization JSON-LD on strategic URLs.
- Improve evidence quality: author names, citations, update dates, and source links.
- Track prompt coverage monthly and close content gaps.
Use this together with the cross-platform playbook for ongoing maintenance.